TABECK, Pooja Sehgal; SINGH, Anurupa B. Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas. Indian Journal of Marketing, [S. l.], v. 52, n. 9, p. 43–58, 2022. DOI: 10.17010/ijom/2022/v52/i9/171984. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/171984. Acesso em: 22 oct. 2025.