BURLAKANTI, Kuberudu; SRINIVAS, Romala Vijaya. The Most Influential Factors of Consumers’ Buying Pattern at Organized and Unorganized Retail Stores with Special Reference to Kakinada City, Andhra Pradesh. Indian Journal of Marketing, [S. l.], v. 43, n. 1, p. 14–23, 2013. DOI: 10.17010/ijom/2013/v43/i1/34038. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34038. Acesso em: 21 oct. 2025.