KAMBOJ, Rajni. Maggi Noodles: Magic of the 2-Minute Campaign. Indian Journal of Marketing, [S. l.], v. 42, n. 4, p. 58–65, 2012. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37509. Acesso em: 20 jan. 2026.