RAINA, Dalip; KHAJURIA, Kritika. Effectiveness of Advertisements in India: An Empirical Study. Indian Journal of Marketing, [S. l.], v. 42, n. 5, p. 30–38, 2012. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37523. Acesso em: 20 jan. 2026.