HOTA, Jyotiranjan; TRIPATHY, Arvind; DEB, Mahuya. Challenges of the Fast Food Industry in India : An Integrated ISM-MICMAC Approach. Indian Journal of Marketing, [S. l.], v. 53, n. 9, p. 62–78, 2023. DOI: 10.17010/ijom/2023/v53/i9/173142. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/173142. Acesso em: 21 oct. 2025.