BHATTACHARJEE, Abhigyan. Media Influence on FMCGs - A Comparative Study among Rural and Urban Households on their Product Purchase Decision. Indian Journal of Marketing, [S. l.], v. 41, n. 6, p. 22–28, 2011. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37675. Acesso em: 4 oct. 2025.