BHATTACHARYA, Debasis; RAY, Subrata. Motivating Retail Sales Personnel Customer Orientations: An Empirical Study. Indian Journal of Marketing, [S. l.], v. 41, n. 8, p. 56–67, 2011. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37702. Acesso em: 20 jan. 2026.