VENKATARAMA RAJU, D.; SARAVANAN, S. A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State. Indian Journal of Marketing, [S. l.], v. 35, n. 3, 2005. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34178. Acesso em: 24 oct. 2025.