GUPTA, C.P.; CHATURVEDI, Mitali. Branding of Fuel by Indian Petroleum Industry and its Impact (With Reference to the Branded Petrol). Indian Journal of Marketing, [S. l.], v. 37, n. 3, 2006. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/38398. Acesso em: 20 jan. 2026.