KUNJA, Sambashiva Rao; ROUT, Lisma; MOGILI, Ramanjaneyulu; ACHARYULU, G. V. R. K. Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis. Indian Journal of Marketing, [S. l.], v. 54, n. 11, p. 43–64, 2024. DOI: 10.17010/ijom/2024/v54/i11/174630. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/174630. Acesso em: 6 oct. 2025.