SAMUDHRA RAJAKUMAR, C.; JYOTHI, K. Tamizh. Framework for Selecting Celebrity Endorsers. Indian Journal of Marketing, [S. l.], v. 35, n. 4, 2005. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34183. Acesso em: 12 dec. 2025.