VENKATESH, R. Contemporary Marketing or Temporary Marketing?: An Analysis of Present Day "Relationship Marketing" of Indian Organizations. Indian Journal of Marketing, [S. l.], v. 43, n. 1, p. 31–35, 2013. DOI: 10.17010/ijom/2013/v43/i1/34040. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34040. Acesso em: 22 oct. 2025.