SOBHAN, Sanjana; OISHI, Oaisharia Vocto; HOSSAIN, Md. Manower; SULTANA, Mousumi; HOSSAIN, Md. Julhaz. Tourists’ Willingness to Use AI-Enabled Chatbots : Extending the Technology Acceptance Model. Indian Journal of Marketing, [S. l.], v. 56, n. 3, p. 65–85, 2026. DOI: 10.17010/ijom/2026/v56/i3/175245. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175245. Acesso em: 23 mar. 2026.