CHAUHAN, Richa; KAUL, Vidhi; YADAV, Sapna; SANWAL, Tanushree; AVASTHI, Sandhya; SHAH, Gaurav. Consumer Ethnocentrism and Generational Purchase Intentions for Indigenous Products. Indian Journal of Marketing, [S. l.], v. 56, n. 4, p. 47–63, 2026. DOI: 10.17010/ijom/2026/v56/i4/175296. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175296. Acesso em: 22 apr. 2026.