R., Sowmiya; VELAVAN, M. Sustainable Marketing in Action : A Multi-Theoretical Model of Consumer Transformation Toward Energy-Saving Behavior. Indian Journal of Marketing, [S. l.], v. 56, n. 4, p. 64–86, 2026. DOI: 10.17010/ijom/2026/v56/i4/175414. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175414. Acesso em: 22 apr. 2026.