NAHAR, Kimaya; RANADE, Madhura. Analyzing Solar Adoption Using Lemons Market Problem with Diffusion of Innovations Theory. Indian Journal of Marketing, [S. l.], v. 56, n. 4, p. 30–46, 2026. DOI: 10.17010/ijom/2026/v56/i4/175444. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175444. Acesso em: 22 apr. 2026.