PANACKAL, Nehajoan; SHARMA, Adya. Exploring Green Consumer Behavior Enablers in Digital Markets Through TISM and Fuzzy MICMAC. Indian Journal of Marketing, [S. l.], v. 56, n. 5, p. 25–43, 2026. DOI: 10.17010/ijom/2026/v56/i5/175491. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175491. Acesso em: 26 may. 2026.