DAS, Sweety; GUPTA, Neha; KUMAR, Vinod; YADAV, Rajesh Kumar. Experiential Marketing Strategies in Luxury Restaurants : A Pythagorean Fuzzy AHP Approach. Indian Journal of Marketing, [S. l.], v. 55, n. 11, p. 9–32, 2025. DOI: 10.17010/ijom/2025/v55/i11/175819. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175819. Acesso em: 5 dec. 2025.