DJITLI, Ahmed. Digital Transformation and Customer-Based Brand Equity in MENA and Asian Telecom Markets. Indian Journal of Marketing, [S. l.], v. 56, n. 10, p. 56–72, 2026. DOI: 10.17010/ijom/2026/v56/i10/175825. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175825. Acesso em: 9 oct. 2026.