BANERJEE, Prasoon; GUPTA, Rahul; SINGH, Ajay; SAXENA, Ashima; BANERJEE, Sonali. A Multi-Criteria Decision Analysis of Sustainability-Driven Marketing Strategies for Electric Vehicle Adoption in Emerging Markets. Indian Journal of Marketing, [S. l.], v. 56, n. 1, p. 50–68, 2026. DOI: 10.17010/ijom/2026/v56/i1/175899. Disponível em: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175899. Acesso em: 19 jan. 2026.