Murugan, S., Gnanadhas, M. E. and Thalavai Pillai, N. . (2004) “Small Scale Industrial Maladies - Does Marketing Sickness cause them?”, Indian Journal of Marketing, 34(5). Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36052 (Accessed: 12 December 2025).