Patel, R. and Rathod, R. M. (2004) “The Power of Power Saving: A Study on Consumers’ Awareness, Measures and Attitude towards Electricity Saving”, Indian Journal of Marketing, 34(7). Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36520 (Accessed: 21 January 2026).