Jagan Mohan Reddy, A. . and James PremKumar, P. . (2004) “Marketing of Services by Developmental Financial Institutions - APSFC’s Experience”, Indian Journal of Marketing, 34(8). Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36528 (Accessed: 21 January 2026).