Diwan, S. P. and Jain, M. K. (2009) “Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario”, Indian Journal of Marketing, 39(4), pp. 9–13. Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36943 (Accessed: 20 January 2026).