Markose, B. and Jayachandran, S. (2009) “The Relevance of Personal Selling in Today’s Marketing Scenario-A Theoretical Perspective”, Indian Journal of Marketing, 39(7), pp. 3–8. Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36996 (Accessed: 20 January 2026).