Maheshwari, N. (2009) “<I>Chhoti Car, Badhe Sapne</I> (Small Car,Big Dreams):Building Brands and Launching of a New Product”, Indian Journal of Marketing, 39(8), pp. 28–31. Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37024 (Accessed: 20 January 2026).