Majumder, I. (2009) “‘SHAKTI’: A Strategic Marketing Approach of FMCG Giant, HUL-Enabling a Journey towards Business Excellence in the Era of Globalization”, Indian Journal of Marketing, 39(9), pp. 3–10. Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37080 (Accessed: 20 January 2026).