Saravanan, S. (2010) “A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu”, Indian Journal of Marketing, 40(5), pp. 36–42. Available at: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37322 (Accessed: 20 January 2026).