Burlakanti, Kuberudu, and Romala Vijaya Srinivas. “The Most Influential Factors of Consumers’ Buying Pattern at Organized and Unorganized Retail Stores With Special Reference to Kakinada City, Andhra Pradesh”. Indian Journal of Marketing, vol. 43, no. 1, Jan. 2013, pp. 14-23, doi:10.17010/ijom/2013/v43/i1/34038.