Muruganantham, G., and S. Kaliyamoorthy. “Role of Celebrities in Two Wheeler Advertisements : A Study With Special Reference to Karaikudi Town”. Indian Journal of Marketing 36, no. 12 (August 8, 2006). Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34401.