Haque, Ahasanul, Javed Sadeqzadeh, and Ali Khatibi. “Evaluating Potential of Online Sales by ‘Electronic Shopping Test’: A Conceptual Framework”. Indian Journal of Marketing 37, no. 1 (January 29, 2007). Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34409.