Shivkumar, K., and S. Komathi. “Consumer Behaviour towards Home Appliances - An Exploratory Study With Reference to Pondicherry Region”. Indian Journal of Marketing 34, no. 5 (August 19, 2004). Accessed December 12, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36060.