Srivastava, Ashish Kumar, and A. Sengupta. “A Peep into the Mindset of the Consumer: A Study on Men’s Personal Care Products”. Indian Journal of Marketing 34, no. 6 (August 19, 2004). Accessed October 27, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36063.