Rao, D.N., K. Shankaraiah, and Ali Al Hakmani. “Developing Customer Loyalty : A Case Study of National Bank of Oman”. Indian Journal of Marketing 34, no. 2 (February 25, 2004). Accessed January 21, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34108.