Chaudhry, Harish, and Shruti Gupta. “Consumers’ Motivation for Participating in Cause Related Marketing: An Exploratory Study”. Indian Journal of Marketing 45, no. 1 (January 1, 2015): 36–48. Accessed October 25, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/79999.