Jain, Neeraj Kumar, and G. D. Thakar. “Factors of Product Customization for the 1200cc Passenger Car Segment: An Empirical Study in Central India”. Indian Journal of Marketing 44, no. 7 (July 1, 2014): 18–29. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80363.