Kavitha, V., S. Angles, M. Chinnadurai, and Subbu Kumarappan. “India’s Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India”. Indian Journal of Marketing 43, no. 11 (November 1, 2013): 14–23. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80503.