Anandaraj, P., and V. Chinniah. “A Study of the Marketing Problems of Mango Growers (Using Factor Analysis) in Madurai District, Tamil Nadu”. Indian Journal of Marketing 41, no. 12 (December 1, 2011): 24–30. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/85194.