Krishnan, N. V. H., and S. Prasanna Venkatesh. “Challenges of Merchandising Strategies in Fashion Retailing - A Study on Private Labels Vs Manufactured Brands”. Indian Journal of Marketing 38, no. 3 (March 27, 2008). Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36727.