Saeed, M., Ravinder Vinayek, and Narender Kumar. “Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges)”. Indian Journal of Marketing 38, no. 9 (September 29, 2008). Accessed December 14, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36854.