Padival, Adesh, Lidwin Kenneth Michael, and Sunith Hebbar. “Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India”. Indian Journal of Marketing 49, no. 2 (February 5, 2019): 38–51. Accessed October 22, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/141582.