Rajan, Thomason, and Jacob Alexander. “The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study”. Indian Journal of Marketing 49, no. 3 (March 28, 2019): 25–35. Accessed October 22, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/142144.