S., Sathyanarayana, Sudhindra Gargesa, and Bhavya N. “The Effectiveness of the Celebrity Advertisement Process and Its Impact on Buying Intention”. Indian Journal of Marketing 49, no. 3 (March 28, 2019): 50–62. Accessed October 24, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/142146.