Gupta, Ritu, and Kokil Jain. “The Impact of Anthropomorphism on Purchase Intention of Smartphones : A Study of Young Indian Consumers”. Indian Journal of Marketing 49, no. 5 (May 6, 2019): 7–20. Accessed October 24, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/144021.