Rai, Shivaprasad, and Savitha Basri. “Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry”. Indian Journal of Marketing 49, no. 9 (September 30, 2019): 57–68. Accessed October 22, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/146940.