Srivastava, Mallika. “Role of Customer Engagement in Customer Loyalty for Retail Service Brands: Customer Orientation of Salesperson As a Mediator”. Indian Journal of Marketing 49, no. 11 (November 30, 2019): 7–19. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/148273.