Sudarshan, R., G. Sridhar, and K. Arun Jyothi. “Impact of Consumer Involvement on Buying Decisions-A Conceptual Frame Work”. Indian Journal of Marketing 34, no. 4 (April 28, 2004). Accessed January 21, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34129.