Ravi, Shilpa Sarvani, and M. V. Ram Prasad. “I Know Why I Choose Private Label Brands - Brand Equity Analysis in Organized Retailing”. Indian Journal of Marketing 50, no. 3 (March 31, 2020): 33–46. Accessed October 9, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/151028.