Sharma, Pooja, Sushant Gupta, and Deepika Kapoor. “Digital Marketing and Consumer Millennials : A Comparative Study of Men, Women, and Transgender Consumers’ Buying Behaviour in Punjab”. Indian Journal of Marketing 50, no. 3 (March 31, 2020): 47–57. Accessed October 9, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/151029.