Chatterjee, Satakshi, and Arunangshu Giri. “Understanding Consumer Behaviour Through Neuromarketing : A Strategic Approach Towards the Mobile Phone Industry”. Indian Journal of Marketing 51, no. 5-7 (July 31, 2021): 64–80. Accessed August 21, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/161648.